Glossary
The terms we use to describe how the platform works, on one page.
- GTM engineer
- A specialist who builds the system that brings in buyers and guides them to payment, and is accountable for inquiries and payments. In Agentix they handle social media sales end to end, from gathering knowledge about the business to payment.
- AI sales agent
- The Agentix agent that replies in direct messages from the knowledge base, guides a person through funnel stages to a booking or payment and hands difficult conversations to a human.
- Knowledge base
- Everything the platform knows about a business: products, prices, terms, audience, answers, past posts, webinar transcripts. The content plan, the posts and the AI sales agent all work from it.
- Business discovery
- A conversation with the platform's AI assistant: it asks one question at a time about the product, prices, customers and objections and saves the answers to the knowledge base.
- Sales funnel
- A person's path from the first post to the target action: goal, offer, stages, materials for each stage and the CRM handoff point. In Agentix, avatars, the content plan and AI sales agents work at the funnel stages.
- Content plan
- A schedule of posts across platforms and weeks. In Agentix the analyst model builds it for the funnel and avatars and revises it weekly based on results.
- Content unit
- One post in any format: video, carousel, post or story. Each unit has a funnel stage, format, topic and result.
- Autopilot mode and one-click launch
- Modes in which posts are created and published automatically from the approved funnel and plan, and the AI sales agent replies to customers. A network distributor turns on Autopilot mode: posts go out according to the plan with no manual launch. An entrepreneur launches in one click: they set the number of posts, and the platform builds a plan from their funnel, produces the posts and publishes them. Both modes work only with connected social accounts.
- Avatar
- The face content is published under: a founder, an expert, an ambassador or a fictional brand character. Each avatar has its own social accounts, own knowledge, voice and AI sales agent. You can create as many avatars as you need.
- Avatar fleet
- The section where all of a business's avatars work, each with a description, face, voice, language, country, knowledge base, social accounts, its own plan and its own AI sales agent.
- Mini landing page
- A simple in-between funnel page the platform builds in one click from the business knowledge base: a product image and a "Buy", "Ask" or "Book a call" button.
- Analyst model
- The platform's AI that builds the content plan from the knowledge base and funnel, then revises it based on results and explains which posts it will repeat and which it will replace.
- Voice clone
- A copy of your voice that narrates avatar videos. Made once from at least 30 seconds of clean speech.
- Auto-posting
- Posts going out to connected social accounts at the date and time set in the plan, without manual uploading.
- End-to-end analytics
- Linking a post to an inquiry, the AI sales agent's conversation, the payment, the purchase amount and repeat purchases, including deals closed in the client's CRM. It shows how much money social media brought in.
- Post verdict
- A post rating: "amplify", "normal" or "stop". The post is compared with the usual results of the same account on the same social network in the same format; inquiries and payments outweigh likes and comments.
- Trend watching
- Collecting short videos in your niche that got many times more views than their author usually gets and breaking down their techniques for your plan.
- MCP
- The Model Context Protocol lets AI assistants such as ChatGPT and Claude work with services. Through the Agentix MCP server an assistant creates content and manages publishing.
- Credits
- A single balance for AI work on the platform. Before an AI task starts you see the most that can be charged, and purchased credits never expire.
- Network leader
- The head of a team of network distributors in a direct-sales company. They or their GTM engineer set up the funnel, the company knowledge base and the campaign plan with a content calendar, and attach video templates to the plan's posts, which distributors release with their own faces. The leader sees the whole network's results on the Network Pulse screen.
- Network distributor
- A member of a network leader's team. They create an avatar with their own face and voice, the platform puts this avatar into every approved video template of the network leader, and the videos go out on the distributor's social accounts with their own link.
- Media duplication
- The same video templates for the whole network: the network leader or their GTM engineer prepares them, and the platform releases videos from them with each network distributor's avatar, on their accounts and with their link. One template becomes hundreds of videos from different people.
- White label
- Agentix delivered under a company's name and domain: the Agentix interface with the company brand, without the word "Agentix". If the company has its own workspace, Agentix embeds into it via API, single sign-on and a widget. Terms on request.
- Media System
- A service: for 4 months the Agentix team builds and runs a client's social media sales on the platform, then hands the whole system over to the client.
- Network Pulse
- The network leader's screen on the platform: what share of network distributors published videos this week, how many posts went out and how many people sent direct messages, plus a table of network distributors showing who is posting and who has fallen behind.
- Studio
- The section of the platform where AI creates videos, images and carousels for the posts in the content plan.
- AI assistants
- AI chats on the platform that know your business: an assistant answers questions and helps with tasks using the project's knowledge base.
- Academy
- Agentix training: lessons on AI and social media sales, AI-reviewed assignments and group Zoom sessions with curators three times a week. The certificate appears on your profile on the GTM engineer marketplace.
- GTM engineer marketplace
- The Agentix section where companies find and hire GTM engineers: a specialist's profile shows the Academy certificate and their clients' results. Work is paid monthly.
- Partner license
- An Agentix partner license: specialist training, licenses and preparation to roll out Agentix for your clients.
- CRM
- A customer and deal tracking system where a business manages buyers after their first inquiry.
- Quiz
- A short survey in a funnel: a person answers a few questions and gets a matching offer.
- Retargeting
- Showing ads to people who have already seen your posts or visited the page but have not bought yet.
- Lead magnet
- Something useful given for free in exchange for contact details: a checklist, a roundup or a trial lesson.
- Carousel
- A post made of several images or slides that people swipe through.
- Reels
- Short vertical videos on Instagram and Facebook.
- Stories
- Short full-screen posts that stay visible for 24 hours.
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